DJ Dimension

MARKETING MELODIES

Marketing Melodies

Australia has only one truly independent in-store music supplier - Marketing Melodies.

The brainchild of Melbourne DJ Dean Cherny, Marketing Melodies has been bringing music to the stores of our most popular fashion retailers for nearly two decades.

As one of the Music Directors for both Melbourne and Sydney Fashion Weeks and L’Oreal Melbourne Fashion Festival for the past 8 years, Dean works closely with the country’s top stylists and designers and is uniquely placed to both read an audience and handpick the right tunes to reach your the target market.

With this background, our philosophy is simple: to help our clients maximize sales by keeping their customers in-store for longer. Music that customers can identify with makes them relax and triggers feelings of pleasure that subconsciously heightens their shopping experience. Studies have indicated a strong positive correlation between the amount of time and the amount of money a customer spends in-store.

After gaining a thorough understanding of your target market, we tailor programs specifically suited to your customers, providing aspirational music they embrace - music your competitors may not yet be tuned into we can differentiate our clients from their competition. Marketing Melodies is much more than just an in-store music provider, we are perceived by many of our clients as a strategic partner by providing unique and cutting edge promotional opportunities and value-adds.

You may find that our cost-effective solutions may actually decrease your in-store music expenses. As Australia's only true independent music supplier we are willing to work within your existing in-store infrastructure, which means you won’t need to purchase new equipment before receiving our music programs.

Our hardware partner, Musicmaker International, offers the most technologically advanced, Australian built, background music system available for the modern retail environment.

It is this independence that allows Marketing Melodies to provide various options that are scalable and tailored to our client’s specific needs.

We also offer single account systems for all music and royalties.