Australia has only one truly independent in-store music supplier – Marketing Melodies.

The brainchild of Melbourne DJ Dean Cherny, Marketing Melodies has been bringing music to the stores of our most popular fashion retailers for more than a decade.

As music director for both Melbourne and Sydney fashion weeks, Dean works closely with the country’s top stylists and designers and is uniquely placed to both read an audience and handpick the tunes that reach the target.

With this background, our philosophy is simple: to help our clients keep their customers in-store for longer.

Music that customers can identify with makes them relax and triggers feelings of pleasure that subconsciously heightens their shopping experience. Studies have indicated a strong positive correlation between the amount of time and the amount of money a customer spends in-store.

At Marketing Melodies, we consider ourselves to be in strategic partnership with our clients.

After gaining a thorough understanding of your target market, we tailor programs specifically suited to your customers, providing aspirational music they embrace - music your competitors may not yet be tuned into.

We can also produce customised in-store and on hold advertising messages for our clients when required.

You may find that our cost-effective solutions actually decrease your in-store music expenses and should note that we are willing to work within your existing in-store infrastructure, which means you won’t need to purchase new equipment before receiving our music programs.

This independence allows us to provide a number of options that are scalable and tailored to your requirements. Our current options include music supplied on cassette, regular or long-play CD. Of course if you chose to upgrade your system at any time, we will happily manage that process for you.